Colonel Harland Sanders, best known as the founder and face of Kentucky Fried Chicken (KFC), built one of the most iconic fast-food empires in the world. At the time of his death in 1980, Colonel Sanders’s net worth was $3.5 million, which is about $10 million today when adjusted for inflation. While this may seem modest compared to KFC’s current global revenue of over $23 billion annually, Sanders left behind a remarkable legacy as a pioneer of franchising and brand marketing.

Harland David Sanders was born on September 9, 1890, in Henryville, Indiana. He was the eldest of three children in a strict Christian household. After his father died when Sanders was just five years old, he began cooking for his family. By the age of seven, he had already developed strong cooking skills, which would later shape his destiny. Sanders dropped out of school at 13 and went on to do a variety of jobs, from farmhand to streetcar conductor and even a steam engine stoker.

Before founding KFC, Sanders worked a string of jobs across different industries. He served in the U.S. Army in Cuba, practiced law briefly, sold insurance, ran a ferry boat business, and even worked in the tire industry. Despite many failures, he never gave up on entrepreneurship. His true breakthrough came in the 1930s when he began serving meals at his service station in North Corbin, Kentucky. His fried chicken, made with a special blend of 11 herbs and spices, quickly became a favorite among travelers.

In 1935, Sanders was awarded the honorary title of “Kentucky Colonel,” which would later become part of his brand identity. By 1940, he perfected his pressure-fried chicken recipe, which was faster and tastier than traditional methods. Business grew, and by the early 1950s, Sanders started franchising his “secret recipe.”

His first major franchise success came with Pete Harman, a restaurant operator in Utah, whose sales tripled after adopting Sanders’s recipe. The slogan “It’s Finger Lickin’ Good” soon became a household phrase. By 1963, KFC had grown to more than 600 outlets, making it one of the fastest-growing fast-food chains of its time.

In 1964, at the age of 73, Sanders sold KFC to a group of investors for $2 million, equal to about $15 million today. He kept control of Canadian operations and stayed on as the company’s brand ambassador, famously appearing in commercials in his white suit and string tie. Though he no longer owned the business, Sanders remained the face of KFC worldwide.

At the time of his passing in 1980, his net worth was $3.5 million, a fraction of the empire’s actual value. Still, Sanders became a symbol of entrepreneurial grit and branding genius.

Even after selling the company, Sanders remained outspoken about the quality of KFC. In the 1970s, he openly criticized some changes to the recipes, famously calling the company’s gravy “sludge.” He even opened his own restaurant with his wife, though legal battles with KFC’s parent company forced him to sell it.

Sanders married Josephine King in 1909, and they had three children together before divorcing. He later married Claudia Ledington-Price in 1949, who was by his side until his death. In 1980, Sanders was diagnosed with leukemia and passed away on December 16 of that year at age 90. He was buried in Louisville, Kentucky, dressed in his iconic white suit and black tie.

Though Colonel Sanders net worth at death was only $3.5 million, his true wealth lies in the global empire he created. KFC remains one of the largest fast-food brands in the world, with his likeness still central to its marketing decades later.