Tetra Pak is a world leader in food processing and packaging solutions, with a mission centered on making food safe and available everywhere. The company is guided by a strong commitment to protecting what is good—protecting food, protecting people, and protecting the planet. Through this mission, Tetra Pak impacts millions of people’s lives every single day.

To achieve these objectives, the company continuously seeks individuals who can contribute to its long-term vision. Tetra Pak empowers its employees by offering opportunities to make a meaningful impact while supporting growth and development in a global environment.

Currently, Tetra Pak is seeking a qualified professional for the role of Marketing Assistant, based in Nairobi, Kenya. This is a temporary position intended to provide marketing support within the East Africa cluster. The role is designed for a candidate with strong analytical skills, creativity, and a solid understanding of business-to-business marketing dynamics.

The Marketing Assistant will be responsible for supporting the Marketing team in East Africa by assisting in the implementation of an integrated customer marketing approach. This involves contributing to planning and execution through account teams, ensuring that market insights and promotional strategies align with customer and organizational goals.

The individual in this role will be actively engaged in understanding consumer trends, competitor dynamics, and channel insights, while simultaneously driving targeted marketing campaigns and supporting the execution of the company’s Market Growth Roadmap.

The Marketing Assistant’s responsibilities will span multiple areas, reflecting both strategic and operational aspects of marketing within the East African region. The main duties are outlined below.

The Marketing Assistant will focus on analyzing and understanding the broader market environment to identify opportunities and potential risks. This includes:

This component of the job requires a proactive and analytical mindset, ensuring that Tetra Pak maintains a competitive advantage by staying ahead of market shifts and customer expectations.

The Marketing Assistant will play a supporting role in shaping the company’s Market Growth Roadmap and Market Plan. Specific tasks include:

By contributing to these processes, the Marketing Assistant ensures that strategic decisions are data-driven and that tactical execution aligns with long-term business objectives.

An important aspect of this role is the development and execution of business-to-business marketing campaigns. Responsibilities include:

This part of the role emphasizes the importance of lead generation and relationship management as critical drivers of business growth.

The Marketing Assistant will support the execution of marketing activities linked to the Market Growth Roadmap and operational plans. Tasks will include:

The Marketing Assistant will ensure seamless execution of these initiatives, paying close attention to timelines, deliverables, and overall effectiveness.

Supporting the Business Development teams will be another key responsibility. The Marketing Assistant will:

This requires a forward-looking approach, focusing not only on sustaining existing business but also on expanding into new markets and product categories.

The role includes responsibility for managing promotional investments and related marketing tools. This involves:

Effective management of promotional investments is essential to achieving measurable returns on marketing expenditures.

Another crucial responsibility will be ensuring that the product portfolio strategy aligns with the Market Growth Plan. The Marketing Assistant will:

This role requires close collaboration with multiple stakeholders to guarantee that product strategies resonate with market dynamics and customer needs.

The Marketing Assistant will also contribute to the execution of institutional campaigns organized by Tetra Pak. This includes:

The ideal candidate for this role should have:

Tetra Pak offers a competitive employment package that reflects its global stature and commitment to employee development. Successful candidates can expect: