Celebrated Kenyan radio personality Caroline Mutoko has launched her own line of lipstick.

The former radio queen turned vlogger and entrepreneur has partnered with Pauline Cosmetics to unveil new lipstick dubbed, ‘I AM’.

“It’s for the fierce boss lady who never stopped being a girl, it’s for the lady who still wants to bring style and glamour to the boardroom, it’s for the woman who is still ‘becoming’ and for that superwoman who is doing it all but still cares for how she looks,” says Caroline.

Pauline Cosmetics is a Kenyan cosmetic company that provides make-up products made specifically for the African woman. 

‘IAM’, which lasts for eight hours, comes in four beautifully designed, packaged and color selection and retails at Sh1,800.

Beauty is one of the fastest growing industries in Kenya, having grown by 400 percent in four years from Sh26 billion in 2011 to more than Sh100 billion in 2015.

Ms. Mutoko, 46, joins a growing list of celebrities across the world, who have ventured into the beauty industry.

They include Rihanna, Kylie Jenner, Drew Barrymore, Victoria Beckham, Eva Mendez and locally, socialite Huddah Monroe.