NAIROBI, Kenya, Tuesday, September 16, 2025 — Ride-hailing giant Uber has expanded into Kenya’s safari market with the launch of Uber Safari, a new service inside the Nairobi National Park.

The service, available directly on the Uber app, allows users to pre-book guided wildlife trips through licensed safari operators. Each ride includes a professional guide and a three-hour game drive, offering visitors a seamless connection between Nairobi’s city center and Kenya’s most famous urban wildlife park.

The launch is in collaboration with the Ministry of Tourism, the Kenya Wildlife Service (KWS), the Tourism Regulatory Authority, and local fleet partners.

“Tourism plays a vital role in Kenya’s economy. With Uber Safari, we are unlocking new ways for people to connect with our incredible wildlife heritage,” said Imran Manji, Uber East Africa General Manager.

He added that the service aims to make safaris more accessible and affordable for both Kenyan residents and international visitors. It will also create fresh earning opportunities for drivers and communities that depend on tourism.

Tourism contributes nearly 10 percent of Kenya’s GDP, according to the Kenya National Bureau of Statistics. The launch of Uber Safari comes at a time when the country is looking to diversify tourism products. This will improve accessibility to wildlife destinations.

Anabel Díaz, Uber’s Vice President for Europe, Middle East, and Africa, described the new product as a bridge between technology and tradition.

“Uber Safari is a symbol of how technology and tradition can come together to deliver meaningful impact. From strengthening the tourism sector, to supporting livelihoods, to offering riders experiences they will never forget,” she said.

The rollout also highlights the stiff competition among ride-hailing companies in Kenya. In June, rival firm Bolt launched a premium ride service targeting professionals and the middle class in Nairobi.

Uber, which injected Sh14 billion into Kenya’s economy in 2023, is now seeking to deepen its foothold by aligning its services with national priorities like tourism and conservation.