E-commerce firm, NovaPLUS has rolled out its services in Kenya riding on its digital business discovery, e-commerce advertising, and comprehensive business directory features to grow its market share.

according to the firm, entry into the Kenya market is driven by it quest to democratize digital visibility by offering enterprises verified listings and powerful advertising tools, while at the same time giving users a safe, seamless, and engaging way to discover Kenya’s best products and services.

“Kenya is at the heart of Africa’s digital transformation, and we see NovaPLUS as the gateway for businesses and users to thrive in this new economy,” said Bashir Mohamed, NovaPLUS chief executive officer.

Among listings the e-commerce firm target to on the platform include hospitality brands, travel, real estate companies, automotive, electronics, service providers, and lifestyle outlets.

Mohamed says in a move to enhance consumer safety on the platform, every business listed undergoes a verification process to assure users of credibility of vendors,

“Our goal is to empower entrepreneurs, SMEs, and large businesses alike with tools that level the playing field, making digital visibility accessible to all,” he noted.

The entry of NovaPLUS is further expected to enhance competition in the sector which is growing rapidly backed by high internet penetration rate.

This comes as the firm was named Pacesetter of the Year in E-commerce during the 9th Annual International Pacesetters Awards for its combination of verified business listings, digital marketing tools, and discovery features as a new standard for e-commerce in the country.

“Winning the Pacesetter of the Year award validates our belief that e-commerce in Kenya is ready for a new chapter, one that is inclusive, trusted, and designed for sustainable growth,” added Bashir.

A recent report by the Competition Authority of Kenya projects that e-commerce penetration will grow from about 40.3pc in 2020 to 53.6pc by 2025, largely driven by innovations in online retail, food delivery, and digital services.