Kenya Breweries Limited (KBL) has officially launched the highly anticipated sixth edition of its annual beer festival, Tusker Oktobafest, promising an expanded nationwide celebration of Kenyan beer and culture. The launch event, held on Thursday, September 25, at the Tusker Brew House, gathered media, influencers, and performers for an industry night that set the stage for a month of vibrant festivities.

This year, Tusker Oktobafest embraces a deconstructed, nationwide approach, bringing the celebration closer to beer lovers across Kenya. The festival will kick off with a special treat for Nairobi fans: a nostalgic “Kulture” experience at Carnivore Grounds on October 4, featuring a throwback to 2000s Kenyan music.

Addressing the attendees, Marketing Manager Mark Mugisha outlined the brand’s vision for this year’s festival. “In the six years of providing a platform to celebrate Kenyan beer and culture, we have built a phenomenal property with Oktobafest,” he stated.

“Even as the brand evolves and the format varies to meet the needs of our consumers, our commitment to celebrating how we do beer and culture remains unwavering. This year, we are taking the festival to our consumers, allowing us to truly meet them where they are and deepen our social and economic impact across the country.”

The Ag. KBL Commercial Director, Edward Kimathi, also spoke, highlighting the business strategy behind the new format. “This year’s deconstructed approach is about creating richer, more authentic experiences that resonate with our consumers,” he said. “It also allows us to open up our value chain to a wider network of local service providers and talent. As a proud Kenyan brand, KBL remains committed to growing and supporting the local economy.”

The launch event provided a first glimpse into the festival’s exciting calendar, which will feature a series of regional events designed to offer unique, localized experiences:

In addition to the main festivals, Tusker Oktobafest will be supported by over 200 on-trade activations nationwide.

Beer enthusiasts can also look forward to flash sales and exciting discounts on their favourite KBL beers, including lagers, stouts, ciders, and malts. These exclusive offers will be available on ke.thebar.com and through select e-commerce partners.

For more details on the festivals and ongoing promotions, follow @TuskerKenya on Instagram and Facebook.