Pinterest is used by about 18 per cent of Kenyans as an active social platform.

Among those users, 84 per cent primarily rely on it to discover and organise creative ideas.

A significant 77 per cent use the platform specifically for inspiration in DIY projects, crafts, fashion, and style.

This demonstrates that Pinterest in Kenya serves mainly as a hub for visual inspiration and creative planning.

While it trails behind major platforms like Facebook and TikTok in popularity, Pinterest holds a clear niche for its utility in personal projects and aesthetic exploration.

Kenyans turn to Pinterest when they want to spark creativity and gather ideas.