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Wycliffe Musalia has over six years of experience in financial, business, technology, climate, and health reporting, providing deep insights into Kenyan and global economic trends. He currently works as a business editor at TUKO.co.ke.

Homa Bay, Kenya – The Cabinet Secretary for Tourism and Wildlife, Rebecca Miano, has highlighted Homa Bay County as a rising star in Kenya’s tourism sector.

Miano described the county as a “priceless jewel” with untapped potential for sustainable tourism and economic growth.

Speaking during the devolution conference in the region, the CS praised the mix of rare wildlife, breathtaking landscapes, and a vibrant cultural heritage, which makes Homa Bay a future leader in ecotourism.

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She also cited the Ruma National Park — the only habitat in Kenya for the endangered roan antelope, whose population in the wild is less than 40 animals.

The park is also home to Rothschild’s giraffe, endangered black rhino and the rare migratory blue swallow, making it a paradise for animal lovers and conservationists alike.

One of the region’s tourism flagships, the Roan Antelope Half Marathon, is helping to put Homa Bay on the map.

In its second year, the race brings together athletes, conservationists and visitors from all over the country and offers a unique blend of sport, nature, and cultural discovery.

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Miano maintained that the Ministry of Tourism and Wildlife is committed to investing in infrastructure development, improving park facilities, and supporting community-led tourism initiatives.

She noted that Homa Bay, with its unique combination of conservation, sports tourism, and cultural experiences, could be a national model for sustainable tourism.

CS Miano said with the right investment and continued promotion, Homa Bay County’s tourism journey is only just beginning — and the future looks bright for both the people and the wildlife.

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Meanwhile, business is booming in the county following the 8th Devolution Conference.

Traders in Homa Bay reported a positive impact of the event, hosted in the county in August 2025.

Some traders who spoke to TUKO.co.ke noted an increase in customer flow since preparations for the biennial event started.

Source: TUKO.co.ke