Kenya’s leading sports and gaming giant Betika has unveiled one of its boldest giveaways yet; a nationwide campaign worth over Sh100 million with promises of major giveaways.

Dubbed “Beba Beba Uki Betika,” the six-week promotion will run from October 1 to November 11, rewarding loyal players with everything from motorbikes and smart TVs to brand-new cars and even a 33-seater Isuzu bus in the grand finale.

The stakes are thrillingly simple: for as little as Sh30, every single bet counts as an entry with no limit to the number of times one can play for chances of driving away with something big.

At the grand draw on November 14, one lucky winner will drive away with the Isuzu NQR 81 bus, while two others will pocket the keys to Suzuki Baleno GLX motor vehicles.

And that is not all: every week, players across Kenya will take home Bajaj BM 125 HD motorbikes and Samsung 55” 4K UHD TVs, making this campaign a continuous party of wins.

“Our customers are the heartbeat of Betika. Beba Beba Uki Betika is our way of rewarding loyalty, giving back, and creating unforgettable moments for everyday Kenyans,” said Betika Group CEO Mutua Mutava, who was speaking during the launch at KICC in Nairobi.

The Kenyan gaming company has also assured players that responsible betting remains a core value, even as it ramps up excitement across the country with the huge campaign.

Since 2019, Betika has also pumped over Sh500 million into sports sponsorships and community projects under its “Betika Na Community” CSR program for social impact.