Kenya’s internet market continues to expand rapidly, fueled by increasing digital adoption, remote work, e-commerce, and streaming demand. As of June 30, 2025, the Communications Authority of Kenya (CA) released the latest data on the market share of Internet Service Providers (ISPs).

The report highlights how dominant players and emerging providers are shaping Kenya’s broadband and wireless connectivity landscape.

Safaricom remains the market leader, commanding over a third of Kenya’s ISP market. Leveraging its strong mobile data network and expanding fiber-to-the-home (FTTH) services, Safaricom continues to dominate both urban and semi-urban areas.

The company’s investment in 5G rollout and bundled packages has further cemented its position at the top.

Popularly known for its Faiba 4G and fixed broadband services, Jamii Telecommunications is the second-largest provider.

With aggressive pricing and reliable home internet packages, Faiba has built a loyal customer base, particularly among urban households and small businesses.

Zuku has long been a household name in Kenya’s internet market. Despite facing stiff competition, it still commands a significant share thanks to its Zuku Fiber packages, which appeal to families seeking bundled TV and internet solutions.

Poa Internet has become a key disruptor, especially in low- and middle-income neighborhoods. With affordable community-based Wi-Fi solutions, Poa has bridged the connectivity gap for many Kenyans, closely trailing Zuku in market share.

Ahadi Wireless continues to expand its footprint in regional towns, offering competitive wireless broadband services. Its focus on underserved areas has contributed to steady growth.

Vilcom has carved out a niche in enterprise and residential broadband, gradually growing into a recognized ISP with reliable service delivery.

Mawingu focuses heavily on rural connectivity, using innovative wireless technologies to connect underserved areas. Their role in bridging the digital divide makes them an important player in the market.

Dimension Data primarily serves enterprise clients, providing tailored connectivity solutions to corporates and organizations rather than households.

Starlink’s entry into the Kenyan market has generated buzz, though its adoption remains limited due to high equipment and subscription costs. However, it holds potential for remote areas with limited fiber or mobile network coverage.

Liquid Telecom, now trading as Liquid Intelligent Technologies, has a relatively small share in the retail space but plays a critical role in wholesale bandwidth provision and enterprise connectivity.

This category includes smaller ISPs and community-based providers, many of which serve localized regions and niche markets.

The ISP landscape in Kenya is becoming increasingly competitive, with established players like Safaricom and Jamii Telecommunications strengthening their networks while affordable providers such as Poa Internet and Ahadi Wireless continue expanding accessibility.

Emerging technologies such as 5G, satellite internet (Starlink), and community Wi-Fi models are expected to shape the next phase of connectivity growth. With over 50 million internet users and a rising digital economy, Kenya remains one of Africa’s most dynamic internet markets.

ConclusionKenya’s internet market in 2025 reflects a balance between traditional telecom giants, disruptive, affordable ISPs, and new entrants like Starlink. Safaricom leads the race, but competition is intensifying, ensuring consumers have more choices, better speeds, and improved affordability.