In a city where taste and technology increasingly transect, Samsung Electronics East Africa has unveiled its boldest statement yet: the 2025 NEO QLED 100-inch AI TV.

The luxurious AI TV, a Sh699,000 masterpiece positions itself less as a gadget and more as a defining piece of modern luxury living.

The official launch, which was staged at the stylish Glee Hotel in Nairobi, unveiled a screen that is not merely about size but about presence and a strong statement of superfluity.

At 100 inches, this television is not designed to be hidden in a corner but to transform living rooms into private cinemas, redefining premium apartments, and serving as a focal point for elite commercial spaces.

Carrying the tagline “Vision AI is here, The Next Big Thing in Television,” Samsung’s flagship TV is a showcase of design meeting intelligence and is bound to change viewing experience.

“Kenya deserves nothing less than the very best in television technology,” said Rahul Kochhar, Business Head, Consumer Electronics Division, Samsung Electronics East Africa.

He added: “With Vision AI, we are not just making pictures more vivid or sound more immersive; we are rethinking how TV interacts with the home, how it learns, adapts, and becomes part of daily life. This 100-inch AI TV flagship is the strongest expression of that vision.”

Lifestyle Statement

For the growing elite population in Kenya, home entertainment has evolved from simple viewing to curated experiences.

It is a TV that blends seamlessly into contemporary luxury lifestyles, where the home is not just a private retreat but a statement of identity.

Discerning Kenyan

Kenya’s upper tier consumer, from Karen’s leafy villas and Nairobi’s penthouses to premium resorts along the coast, growingly seek experiences that go beyond ordinary consumption.

The NEO QLED caters to this audience, promising not just technology but longevity, with seven years of guaranteed software upgrades, white-glove professional installation, and priority servicing in major cities.

“We designed this television for discerning Kenyan customers who seek something beyond the ordinary: premium craftsmanship, intelligent features, and long-term value,” stated Sam Odhiambo, Head of Consumer Electronics Business, Samsung Kenya.

Beyond Entertainment

At Sh699,000, the Samsung NEO QLED 100-inch AI TV enters the Kenyan market not just as a product but as a marker of prestige and is bound to make heads turn in the coming days.

It is for those who demand more than function; those who view technology as a reflection of taste, aspiration, and global standing.

Samsung has positioned this flagship as a cultural upgrade for Kenya’s luxury class: a blend of innovation, lifestyle, and enduring value, wrapped in a 100-inch frame.

In the end, this TV is a statement of vision, privilege, and the future of luxury living showing its competitors that Samsung did not come to play and will give them a run for their money.

Key Highlights of the Samsung 100-inch NEO QLED AI TV

• 100-inch NEO QLED Display – A commanding canvas designed for true cinematic indulgence, whether in a private residence or an exclusive commercial lounge.

• NQ AI Processor – A refined intelligence that reads the room, dynamically adjusting picture and sound to create a perfectly tailored viewing experience.

• Quantum Matrix Mini LED Technology – Masterful backlight precision, delivering velvety blacks, dazzling brightness, and contrasts that mirror reality itself.

• 4K UHD with AI Upscaling – Every detail elevated, as lower-resolution content is transformed into near-4K brilliance, preserving clarity and depth.

• HDR10+ & Auto HDR Remastering – Each frame sculpted with vibrant, lifelike colours, ensuring scenes unfold with cinematic vibrancy.

• Anti-Glare & Ultra-Viewing Angle – Flawless visuals from every corner of the room, even under the brilliance of daylight.

• Dolby Atmos & Object Tracking Sound (OTS) – Immersive, three-dimensional sound that places you at the heart of every moment, with dialogue rendered crystal clear.

• Smart Hub with Vision AI – A sophisticated gateway to streaming, gaming, live TV, and seamless smart home integration — all within a single, intuitive hub.

• Samsung Gaming Hub – Crafted for elite gamers, supporting 4K 120Hz, FreeSync Premium Pro, and next-generation cloud gaming platforms.

• Tizen OS with 7-Year Upgrade Assurance – A promise of enduring relevance, with long-term software, security, and feature support.

• Ultra-Slim, Bezel-less Design – An architectural statement, blending minimalist elegance with discreet cable management for a flawlessly refined aesthetic.