NAIROBI, Kenya – Kenyan athletes could soon receive a KSh1 million reward for every goal, win, or point earned in international competitions if the Sports (Amendment) Bill 2025 sponsored by Belgut MP Nelson Koech passes in Parliament.

The proposal aims to institutionalize performance-based incentives for sportsmen and women representing Kenya on the global stage. The move comes after President William Ruto famously pledged a KSh1 million reward for each win by the Harambee Stars during the 2024 African Nations Championship (CHAN), a promise credited with boosting team morale and national pride.

Under the proposed Section 55A of the Sports Act:

The incentives will be financed through the Sports Fund established under Section 12 of the Sports Act. The Bill also empowers the Cabinet Secretary, with Parliament’s approval, to make regulations for effective implementation, covering:

Koech argued that formalizing such rewards will motivate athletes, boost performance, and elevate Kenya’s profile in global sports.

“The CHAN reward promise had a significant motivational effect that united the country behind our players. This Bill will ensure all our sportsmen and women benefit from similar incentives,” Koech stated.

If passed, the law would apply across sports — from football and rugby to athletics and volleyball — offering Kenya’s top athletes the chance to earn millions while flying the national flag high.