President William Ruto’s government seems to be winning over Kenyans who perceive that the country is headed in the right direction, according to the latest survey by research firm Infotrak Research and Consulting.

Per a new Infotrak Voice of the People Poll released on Thursday, September 25, most Kenyans believe the country is moving in the right direction owing to confidence in government performance.

According to the findings, 37 per cent of respondents credited the government’s performance as the biggest reason for optimism, second, however, to 41 per cent who pointed to peace in the country.

Another 28 per cent highlighted economic stabilization, showing that governance and security remain top-of-mind for Kenyans.

Other factors driving positivity include county leadership, with 13% saying their governor is performing well, while 6% cited affordable living costs and the establishment of the Social Health Insurance Fund (SHIF).

Improvements in education (5%), infrastructure (5%), and the benefits of devolution (4%) also featured among the responses.

Smaller percentages pointed to issues such as political party cooperation, the new cabinet, active county assemblies, and Kenya’s fight against corruption, each registering about 1%.

The results suggest that despite lingering challenges around the cost of living, Kenyans largely associate the government’s efforts with peace, stability, and progress.

With governance and security dominating the conversation, the survey underscores how political performance and economic stability continue to shape public confidence in the country’s future.

However, and there’s always a however, a staggering 66 per cent of Kenyans who believe the country is headed in the wrong direction cited a high cost of living, an issue that the Kenya Kwanza government has struggled to address, three years since it came to power.

30 per cent cited unemployment as the reason Kenya is headed in the wrong direction, followed by poor governance and a non-functioning SHIF/Social Health Authority (SHA) at 15 per cent each. Rampant corruption in the country rounded up the top five with 14 per cent.

Education challenges were highlighted by 11% of respondents, with 8% citing poverty and 7% pointing to extra-judicial killings. Poor infrastructure (6%), lack of cohesion in the country (5%), and stalled government projects (5%) were also flagged as pain points.

Other issues raised include insecurity and crime (4%), tribalism (4%), unequal resource distribution (3%), arbitrary arrests (2%), and smaller mentions of abductions, ballooning public debt, unresolved land disputes, and erosion of societal values (all at 1%).

Overall, 57 per cent of Kenyans believe the country is headed in the wrong direction, while 17 percent believe otherwise. 21 per cent had no idea if the country was headed in the right or wrong direction.

The survey was carried out from August 13 to 14, 2025, through quantitative interviews conducted via Computer Assisted Telephone Interviews (CATI).

A sample of 2,400 respondents, all aged 18 and above, was drawn to represent adult Kenyans, with the sampling framework guided by the 2019 Census using a Population Proportionate to Size approach.

The poll has a margin of error of +/-2% and included respondents from all 47 counties across Kenya’s 8 regions. Data was processed and analyzed using SPSS 27 statistical software, chosen for its accuracy and reliability.