Sun King, the world’s leading off-grid solar energy company, has unveiled a refreshed logo, marking a major milestone in its continued growth and evolution.

The new logo reflects the company’s expanding product portfolio – from solar home systems and solar inverter solutions to pay-as-you-go smartphones – all designed to provide reliable, affordable energy and technology solutions to customers across Africa and Asia.

To mark the rebrand, Sun King is launching a public-facing campaign – “Switch to More!” – to highlight its expanded range of solar and technology solutions. The campaign invites families and businesses to switch to:

To support the rebrand, Sun King has released a short animation video that tells the story behind the new logo. The video captures the company’s journey, its community impact, and what comes next – helping customers and partners recognise the refreshed identity and trust in the brand they already know and love.

The new logo, unveiled on September 5, 2025, is just one part of a broader transformation. As Sun King Co-Founder Anish Thakkar points out, it reflects the company’s commitment to customers – “to deliver more affordable solar for their homes, more appliances that make life easier, and more power to support the businesses, schools, and communities they depend on.”

The company is meeting the needs of households and businesses in the following ways:

With over 24 million households powered and more than 300,000 new systems installed every month, Sun King continues to transform how people access energy across the continent.

To mark the brand update, Sun King will host “Switch to More!” events in cities across Africa. These events will showcase new products and share stories from households and businesses that use solar energy to power their lives and livelihoods.

While the logo has been refreshed, Sun King’s commitment remains the same: