Motorsport stakeholders in Kenya have expressed optimism about a Formula 1 Grand Prix returning to Africa for the 1st time since 1993.

This comes even as South Africa and  Rwanda have emerged as the front-runners in bidding to stage an F1 Grand Prix round, with both governments already having financial commitments towards the project.

Speaking in Nairobi last Friday, SBC Kenya Country Manager John K’Otieno,said the return of the grand prix to Africa will open many opportunities to the region, as well as harness talent development.

“I think the idea of Formula One coming to Africa is One that’s only a matter of time and as partners who are here with our brands We are going to be able to give the right insights to the franchise Formula One franchise on what can be done in Africa and who knows Rwanda was Positioning and maybe even Kenya because we have the kind of attributes that would support a Lego Formula One in Africa . “said  K’Otieno

Pepsi, which is partnering with the world’s most famous motorsport, F1, has revealed an advanced discussion to ensure the championship returns to Africa, with South Africa and Rwanda at the forefront of winning the hosting rights, adding that it will open more opportunities for the region as well as nurture talents.

“Pepsi is a brand that is big in all the East African countries, Uganda, Tanzania, and right now we are coming into Kenya in a big way. It’s important that Big brands support the teams and support the tournament, and we will be participating. I will not reveal how we will be participating. But for sure, we will be participating. Yes, we are working towards partnering and seeing our best to elevate our local teams,” added K’Otieno

At the same time, the company will soon unveil a mega sports partnership in the country, among them supporting the Harambee Stars ahead of the 2027 AFCON, which will be co-hosted by Kenya, Tanzania, and Uganda in support of local sports talent.

“Sports is big in Kenya, and at the moment, we are engaging the Football Federation of Kenya on how we can support the national team Harambee Stars  ahead of the 2027 AFCON.”K’Otieno added

K’otieno was speaking during the launch of the official Formula 1 Energy drink Sting  in Kenya .

In May this year, Pepsi signed a multi-year partnership with Formula 1 until 2030.

The current F1 Grand Prix consists of twenty-four Grands Prix that have a contract to be hosted at the listed circuits for the 2026 season.