Nairobi is the latest stop for Tanzanian fintech, NALA, which is leaning on Equity Bank and Pesalink to speed its entry into one of Africaโs most lucrative remittance corridors.
โThis partnership will give fintechs and remittance firms direct access to trusted local rails and provide merchants and SMEs with quicker, more predictable international transactions,โ said Kenn Lisudza, Chief Product Officer at Pesalink.
Founded in 2017 by Benjamin Fernandes, NALA specializes in low-fee transfers and already serves markets in Nigeria, Tanzania and Ghana. The company said its focus in Kenya will be lowering costs for those sending money while maintaining real-time delivery speeds.
The remittance sector in Kenya is dominated by Safaricomโs M-Pesa, U.S. firms such as Western Union and MoneyGram, and domestic banks with entrenched diaspora links. NALAโs Chief Operating Officer Nicolai Eddy said partnerships with established players were essential to eliminating intermediaries and competing against such incumbents.
โEach year, Africa loses US$7.3 billion to remittance fees. Thatโs money that should be going directly into familiesโ pockets to fund education, healthcare, and small businesses,โ Nicolai said.
NALAโs entry into Kenya comes on the heels of a US$40 million Series A round last year, led by San Francisco venture firm Acrew Capital with backing from DST Global, Norrsken22 and HOF Capital. The funding was earmarked for Rafiki, NALAโs new B2B platform designed to tackle gaps in Africaโs payments infrastructure.
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