Last Updated on 3 minutes by Agencies for Kenya Online News

TikTok is proud to announce the return of the TikTok Ad Awards in the METAP (Middle East, Turkey, Africa, Pakistan and South Asia) region, with this year’s ceremony set to take place in Riyadh, Saudi Arabia in December 2025.

The awards celebrate the brands and agencies leading the way on TikTok with creative, high-performing campaigns that embrace the platform’s unique nature and deliver exceptional advertising experiences.

Building on the success of last year’s inaugural edition, the 2025 TikTok Ad Awards will once again showcase the most inspiring advertising campaigns from across the region, from brands that have brought authenticity, creativity, and joy to the platform while achieving outstanding business results. The program aims to recognize and reward exceptional talent, innovation, and impact.

Submissions opened from August 18, and are welcome from brands and agencies based in Kenya, as well as South Africa, Nigeria, United Arab Emirates, Saudi Arabia, Qatar, Lebanon, Iraq, Egypt, Morocco, Kazakhstan, Azerbaijan, Cyprus, Pakistan, Bangladesh and Sri Lanka. Eligible campaigns must run on TikTok between October 1st, 2024 and October 31, 2025.

This year’s program will feature nine categories, including;

Submissions will close on October 31, 2025, giving potential entries ample time to prepare.

“After the incredible creativity we saw last year, we’re excited to bring the TikTok Ad Awards to Riyadh for 2025,” said Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia, TikTok. “These awards are about celebrating the work that goes beyond advertising to create cultural moments, inspire joy, and drive tangible business results. We look forward to seeing the bold and innovative work that brands and agencies across METAP will showcase this year.”

Brands and agencies can find full program details and submit their entries at https://tiktokadawardsmetapee.com/2025. Winners will be revealed at the Awards ceremony in Riyadh, which will host an evening of celebration, creativity, and networking.

For more information and updates on the TikTok Ad Awards METAP 2025, please visit: https://tiktokadawardsmetapee.com/2025.