The marketing and communications landscape in East Africa is undergoing a profound transformation, driven by the innovative vision of Zedekiah “Zedd” Mukoya, CEO and Founder of Wave360 Africa.

Today, October 4th, 2025, Mukoya is marking his birthday by celebrating a year of transformative professional milestones that have seen his agency redefine cultural and experiential marketing across the region.

Under Mukoya’s dynamic leadership, the agency has rapidly evolved into one of the region’s most influential 360-degree marketing powerhouses, trusted by global corporations, development partners, and key youth-focused institutions.

Mukoya is credited with pioneering a fresh approach that successfully merges cultural storytelling, immersive brand experiences, and impactful youth engagement.

This model is proving critical for brands seeking authentic, deep-rooted connections within the vibrant East African market.

Wave360 Africa’s influence stretches beyond commercial activations into high-impact social and health initiatives.

Over the past year, Mukoya has overseen crucial collaborations with international organizations, including projects connected to the Centers for Disease Control and Prevention (CDC) through member NGO networks.

These efforts focused on developing simplified digital communication to highlight health sector success stories across multiple regions.

The agency has also been instrumental in vital sexual health sensitization campaigns alongside international NGOs, successfully raising mass awareness regarding contraception rights and access across leading counties in Kenya.

Mukoya’s reach further extends into humanitarian and cultural advocacy, with contributions to renowned movements like the Africa 4 Haiti Campaign, amplifying the continent’s voice in global solidarity efforts.

The agency’s prowess in experiential marketing was recently showcased in a spectacular partnership with SBC Kenya, the official distributor of Pepsi in the country.

To launch a new product, Wave360 Africa designed and executed a bold campaign culminating in an award-winning brand experience booth at the Nairobi International Trade Fair.

The vibrant activation not only drew tens of thousands of attendees but also garnered high-profile attention, with both the Governor of Nairobi and the President of Kenya visiting the booth.

This milestone activation cemented Wave360’s growing reputation for crafting experiences that are not only high-traffic but also strategically impactful and culturally relevant.

Zedekiah Mukoya continues to redefine modern marketing in Africa, successfully blending grassroots activation with strategic messaging and youth empowerment.

With a track record spanning over 30 institutions, 40+ corporate partnerships, and a recent strategic launch into Uganda, his leadership is positioning Wave360 Africa as a dominant force at the intersection of business, culture, and social impact across the continent.

As he turns a year older today, Mukoya’s vision promises even more ambitious projects on the horizon for East Africa.